Wales: A Natural Place to Nurture Livestock
A small, mountainous country tucked between England and the Irish Sea, Wales has a long coastline and a temperate maritime climate. It’s the perfect place to raise livestock, which dominates Welsh agriculture. More than 80% of agricultural land in Wales is used for grazing.
For generations, Welsh farmers have made the most of the country’s primary natural resources: rainwater & grass. They favor non-intensive farming methods, have improved pasture management methods, and helped maintain a diverse rural environment.
Welsh lamb is so highly regarded for its excellent eating quality and expression of place that it has earned Protected Geographical Indication (PGI) status from the European Union.
Welsh Hill Lamb: Committed to Sustainability
Environmental sustainability is a top priority for Dunbia, the producer of Welsh Hill Lamb.
- Renewable energy powers 100% of factories and sites
- Zero waste sent to landfills
- On track to reduce water and energy use by 40% and CO2 emissions by 50% by 2025
Dunbia's parent company, Dawn Meats, is the first European beef and lamb processor to gain Science-Based Targets Initiative approval for their sustainability goals. They invest over €1m annually in on-farm sustainability ventures and are founding members of the European Roundtable for Beef Sustainability, the UK Cattle Sustainability Platform, Origin Green, and WRAP/Meat in a Net Zero World.
