Bass Strait

Ocean Beef Logo

Exceptional Pasture-raised Grass-fed Beef from Australia

Bass Strait beef benefits from the lush rye grass and clovers that thrive in the drenching rain, warming sun, and salt-water winds common along the coastal areas of Tasmania & Victoria in Southern Australia—ideal conditions for raising grass-fed beef with phenomenal flavor.

  • Tenderstretched for Optimal Eating Quality
  • 100% Grass Fed
  • Pasture Raised Free Range
  • Full Flavored & Clean Tasting
  • Diet of Natural Rye Grasses & Clover
  • No Antibiotics Ever
  • No Added Hormones & GMO free
  • Certified Humane
Tenderstretching Makes the Difference

Tenderstretching refers to the method of hanging carcasses by the hip bone (not the Achilles tendon, as is customary). It’s a more natural anatomical position that stretches the loin muscle, resulting in more tenderness, especially in loin cuts, but a better eating experience overall, even from cheaper cuts.

Tenderstretching significantly improves eating quality, particularly in the hindquarter cuts. Data from Meat Standards Australia (MSA), the rigorous Australian system that sets high, science-based standards for beef from paddock to plate, shows a tenderstretched carcass achieves an 8% increase in eating quality. On the MSA scale of 1 to 5 stars, all Bass Strait beef achieves at least a MSA 4-star rating, the threshold for premium quality.

Bass Strait Plate
How Australia’s Grading System Works

Meat Standards Australia (MSA) ratings are based on actual eating experiences, unlike USDA beef grades, which rely only on visual observation of the carcass and the degree of marbling. MSA’s extensive research shows that while marbling contributes to juiciness and flavor, it only accounts for 15% of eating quality. USDA Prime gives you great-looking steaks, but MSA grades guarantee good eating quality.

H.W. Greenham & Sons: Family Run, Values Driven

Bass Strait is one of several iconic beef brands developed by H.W. Greenham & Sons Pty Ltd. A family-owned business spanning six generations, Greenham has developed strong relationships with a collective of more than 8,000 family-run farms and operates three processing facilities strategically located in southern Australia’s premier cattle-producing regions. A leader in sustainability and community support, Greenham has built an enviable reputation for the excellent quality of their beef brands, reinforced by stringent on-farm programs and traceability systems.

available cuts:
  • Striploin
  • Ribeye Roll
  • Outside skirt
  • Flap Meat